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Our Story

“If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it.” – Toni Morrison

Financial literacy was a subject I wanted my daughters to learn about, and it wasn’t being taught in the current education system. Our kids will go through 15 years of schooling and not have a single class on how to manage money, or budget, or choose a credit card, much less use one prudently. So, I decided I was going to do something about it. That’s how the Kids Finance Initiative got started.

Our kids are going to make financial decisions throughout their lives, and as parents, it’s up to us to ensure that they’re prepared to face them intelligently. This program gives them just that—the understanding and the confidence to make conscious money decisions. This skill isn’t just something nice to have; it is a social imperative.

With a team of dedicated and highly trained professionals, who all have advanced degrees in finance, business, and education, but who more importantly have the drive and the passion to teach. KFI has brought a number of innovative and ground-breaking programs to the UAE.

By conducting in-depth programs and not just workshops, we built a deeper understanding of the various topics we teach. By engaging with parents, we ensured that the kids’ cycle of learning is deeper. By building relationships with the kids, we instilled in them a curiosity for learning that will outlast our interaction with them.

I believe that our kids are capable of learning, understanding, and doing so much more than we give them credit for.

At KFI, we are passionate about helping kids realize their potential, igniting their curiosity, and stretching the horizons of their minds. We help them overcome their limiting beliefs and encourage them to achieve more than they think they are capable of.

That’s what we mean by #EducationReimagined.

The concepts and ideas I teach aren’t mine. I borrowed them from Robert Kiyosaki, Tony Robbins, Beth Kobliner, Daniel Goleman, Dr Carol Dweck, William Deresiewicz, Dan Ariely, T Harv Eker, Angela Duckworth, and other prominent authors and scientists.

What is mine is the premise that we can teach this to kids in a way that they can understand and use it. Our programs are fun, full of profound knowledge, and packed with skills they need for a future built on their own terms.

Kids Finance Initiative not only has skin in the game, but also, more importantly, we have our heart there too.